The Profit

When Marcus Lemonis isn’t managing his multi-billion dollar enterprise, Camping World, he seeks out struggling businesses in dire need of financial support and ripe for a turnaround. Over the past decade, he has successfully revitalized more than 100 companies. Now, he’s bringing his expertise to CNBC, embarking on a groundbreaking venture never before seen on television—investing millions of his own money. In each episode, Lemonis presents an irresistible offer: his cash in exchange for a stake in the business and a share of the profits. Once inside these companies, he will go to great lengths to rescue them and ensure his investment pays off, even if it means making tough decisions like firing the president, promoting the secretary, or rolling up his sleeves to do the work himself.