Nathan For You

Nathan Fielder, a self-proclaimed business guru, writer, director, and comedian, assists actual small businesses in boosting their profits through unconventional marketing strategies that typical consultants wouldn’t dare to try. His unique methods range from attracting customers to a souvenir shop off the main strip by incorporating Hollywood glamour and a Johnny Depp look-alike, to designing a rebate that requires climbing a mountain to redeem, and even opening a coffee shop named “Dumb Starbucks.” Nathan’s commitment to bringing his imaginative ideas to fruition often leads to genuine, albeit unexpected, experiences for the real people involved, thanks to his unorthodox problem-solving techniques.